Portland Monthly Web Ads
The creative brief was this: Create a web ad campaign to run on Portland Monthly that will drive traffic to Ankrom’s website and get people to apply to new junior positions. Working with a marketing expert, we looked at the demographic information for Portland Monthly and the open positions and decided on the ever popular listicle. You know them as "The Top 10 Reasons Why..." and you know you usually want to click on them. Using some unruly coworkers and our staff photographer, I directed an in-house photoshoot. The campaign was very successful, more than triple our normal reach and the page on our website was the second most visited page for the month.
Role: Art Director & Designer
